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Every business can benefit from email marketing. The benefits of email marketing are: (View full details at InboxArrivals.com)
1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.
2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
7. Targeted marketing: Since prepackaged and custom-built lists are available, you could re